Cultural differences: its impact on Customer acquisition and retention
by Claudia Havi Goffan A close look at how Cultural Differences impact Customer Acquisition and Retention Strategies. When I arrived to the U.S., 18 years ago, I opened a checking Account with Bank of America. It was obvious. The name, Bank of America, carried in it a familiarity that no other bank did. I, too, was … Continue reading Cultural differences: its impact on Customer acquisition and retention
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